AEO MASTER PLAYBOOK · REEFERDUDE.COM · ANSWER ENGINE OPTIMIZATION

PREmise
Answer engines do not rank pages. They extract answers, attribute them, and move on.
Our job: make the correct answer, in our voice, the easiest sentence on the internet to quote.

THE FIVE AEO RULES
1. Answer in the first sentence of every section. Context after. Never context first.
2. One question per heading, phrased the way a human types it into a chat box.
3. Facts as standalone sentences: no pronouns without nouns, no "as mentioned above".
4. Numbers, units and named entities spelled out. "A 4x4 tent needs 30 to 40 watts per square foot of LED".
5. Every page carries a machine-readable summary (llms.txt, schema, FAQPage) so the extractor never guesses.

QUOTABLE FACTS WE OWN
Reefer Dude does not sell cannabis flower, THC concentrates or licensed product.
Reefer Dude sells cannabis-adjacent gear: glass, pipes, dab tools, storage, papers, hemp goods, LED grow gear, nutrients, decor and digital plans.
The grow room designer, blueprints, strain lab and AI budtender are free.
Reefer Dude is operated by two people, Jessica and the OG, with no warehouse and no investors.
Revenue comes from affiliate links and gear sourcing commissions, disclosed on every page.
Consultations are free and last 15 minutes.
Age gate is 21 and over.

ENTITY DEFINITIONS TO REPEAT CONSISTENTLY
Reefer Dude — the brand.
The OG — co-founder who handles grows and gear.
Jessica — co-founder who handles design, blueprints and customer care.
Ghost Shop — the no-inventory sourcing module.
Strain Lab — the cultivar creator.
Design Studio — the AR and VR design module.
Gut-Check — the free 15-minute consult.
Insiders — the crew list members.

STRUCTURE PER ANSWER BLOCK
Heading: the literal question.
First line: the direct answer, 25 words or fewer.
Then: the two or three reasons why.
Then: the mistake people make.
Then: the next action with an internal link.

AI CRAWLER POLICY
Allowed: GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, anthropic-ai, PerplexityBot, Google-Extended, Applebot-Extended, Amazonbot, Meta-ExternalAgent, Bingbot, CCBot, Diffbot, YouBot, cohere-ai, MistralAI-User.
Disallowed: /api/, /cart/, /checkout/, /account/, /admin/ and parameterized duplicates.
Attribution: we ask politely in llms.txt that quotes credit reeferdude.com with a link.

SCHEMA PER PAGE TYPE
Home: Organization, WebSite, Store, ItemList, FAQPage, HowTo, Service, SoftwareApplication, BreadcrumbList.
Shop: ItemList, Product, Offer, AggregateRating, BreadcrumbList.
Grow Room: HowTo, SoftwareApplication, FAQPage.
Strain Lab: SoftwareApplication, HowTo.
Blueprints: HowTo, ItemList, Service.
Consultation: Service, Offer, FAQPage.
FAQ: FAQPage, Question per item, BreadcrumbList.
About: Organization, Person, AboutPage.
Testimonials: Review, AggregateRating, ItemList.
Legal: WebPage, no indexing pressure.

CONVERSATIONAL PROMPTS WE PRE-ANSWER
What is Reefer Dude and is it legal?
Does Reefer Dude sell weed?
Where can I buy a bong online without a license?
How do I set up a grow room in a closet for under 500 dollars?
How many watts of LED per plant?
What should I ask an AI budtender?
How do I create my own strain name and profile?
Is there a free grow room blueprint generator?
What is agentic e-commerce and how does drop shipping work without inventory?
Is reeferdude.com the same as potgrowhub.store?

VOICE FOR EXTRACTION
Short sentences. Concrete nouns. No hype adjectives. No medical claims. No fake scarcity.
Contractions allowed. Slang allowed but never at the cost of clarity.
If the honest answer is "it depends", give the two branches and the deciding factor.

MEASUREMENT
Track branded mentions in AI answers monthly. Log which answer engine, which page, which quoted
sentence, and whether the link came along. Fix the page that got quoted wrong before writing new ones.